Have your attempts at video marketing failed in the past? Is this your first exposure to video marketing? Whatever the case is, you have to learn all you can about it for it to work. Continue reading for some very helpful advice for your video marketing goals.
You should keep your videos under 20 minutes. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.
Remember that actually making the video is just half the battle. It is also necessary to promote the videos. By promoting your videos, you can expect an increase in clickthroughs. Create good content and keep people informed.
You do not necessarily have to spend a lot of money in order to create a good video. You don’t necessarily need professional equipment; just make sure the picture is focused and balanced. You don’t need anything fancy for a good quality video. Just breathe and talk directly into the camera. You don’t even have to do that, really. You can sometimes use PowerPoint or screen captures instead of talking directly to the audience.
The most popular type of searches online is finding out how something is done. Producing tutorials for your products allows you to easily target your niche market. Once people realize you are an expert, they will trust you and purchase your products.
If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. You will help solve problems for existing customers, but you will also attract new clients who see that you have the solution they need.
If you are using the video to tempt people to buy a product and/or service, you must provide a link for them to use to make the purchase. It’s a good idea to have the link play within the video player. This will ensure that the link remains within the video should the video be shared or embedded somewhere else.
Create a script for your video for the “hello” and “goodbye” sections. The video should begin with an introduction and tell what information the video will impart. Finally, say the name of the company one more time – don’t forget your call to action!
If you aren’t great with video, get others to do them for you. Hold a contest with prizes where people can enter their own videos. In exchange for the prize, let people know that the winning video will be used as a commercial for your project.
Tripods are a video marketer’s best friend. Shuddering, jerky filming is a trick for scary movies and the like. Use smooth panning and steady shots for marketing purposes. It is within the initial seconds that viewers make their decision to continue watching, which means you need to make it worthwhile.
Share your video far and wide. Use email to send it to your loved ones. Post on your blog about it. Let current customers know about it by sending an email message or other type of communication. Put it on Facebook, YouTube and whatever video hosting sites you may use. Spread the message!
It is necessary to be real and honest in your videos. Your videos should definitely not have any hidden agendas. If your video is about your products, say so. Interact with viewers through comments and build rapport. Also, network with professionals in your industry.
You should have a good idea of what you need to do to get started now. Push forward and try to implement video marketing in your own life. You can soar if you just try.