Business owners know that marketing is key. You’ve probably already tried a few other avenues of advertising, like TV ads and things like that. That said, video marketing may prove more effective than any of those other methods for certain types of businesses. If this cost effective method of advertising appeals to you, then read the rest of this article.
Video marketing should not scare you. It’s simple to get a video together cheaply. You can film the day-to-day operations of your business or impart a few tips to your viewers.
Video marketing is characterized by the short period in which you must grab the attention of viewers. The first 15-20 seconds of your video are crucial. Have a ‘hook’ that will draw people in and entice them to watch more.
Making a video is just part of the battle. It is also necessary to promote the videos. If you do it the right way you will be able to get more profits. Be sure to produce great content and let people know where to find it.
If you wish to have a good video, a high production value isn’t always necessary. You do not need professional equipment; just make sure you keep focused and balanced when shooting. You do not even need a really fancy script or excessive levels of confidence. Just act like you usually do and speak clearly to the camera. You may not even have to do that. A slideshow or screencast can get the message across in some cases.
If your customers have a hard time using your product, make a video explaining how to do so. You will be solving the problem for those that have asked about it and for people that are going to be using it in the future as well.
Get the rest of your office involved in making videos for your marketing campaign. Identify someone who likes to be on camera and who would be attractive to viewers. Don’t shy away from using more than on person, if doing so will be to your benefit.
If you are hosting the video on your website, have a subscription form for your mailing list right below the video. People might want more information, and this is a golden opportunity to add them to your list.
Keep the tone of your videos consistent. You could choose to be very serious or you could make fun of yourself. Take into consideration the item you are marketing and the audience you intend to reach. Keeping these things in mind while determining the image you’d like your business to project is going to let you know what sort of marketing videos work for you.
Get viewers to take action when viewing your videos. This “call to action” will get viewers involved in your campaign. As an example, if you’d like your viewers to subscribe to a newsletter, request that they click a link provided in the description of the video. However, in order to make this work, it’s vital that you make this process simple.
Video content analytics are extremely important. These allow you to identify how many people watched your video and at what time of the day it was watched. All of this can help tap into a niche of clients.
Your videos can also be used to promote other websites or guide people to your social media sites. This lets anyone who sees your video know about all the online properties you run. Publicizing your sites are going to attract visitors to them and vice versa. When you link your social media to your videos, traffic will increase to both.
Now do you know how to create amazing videos? Traditional advertising methods are no longer as popular as they once were. Online marketing is vital today, including video marketing. If you invest the time and effort into trying even one of these ideas, you may begin to see improvements very soon!