If you are a business owner, you should be aware that good promotions are imperative if you want to be successful. You are not alone if you have tried almost everything you can think of without finding a great deal of success. But, video marketing is one of the more successful ways to advertise online. Read on to find out about how to use video marketing to increase exposure and gain new business.
If YouTube is where you place your videos, use their editing features. This includes things like video annotations. You can thus share links, add more information or place coupon codes in the video package.
Viral videos need to have awesome content. It’s not about expensive equipment. People watch videos that are alright if they have relevant information that they think is important. That said, buying the best camera you can get can help you have a better quality video.
Do not fret about your video production value. High production values do not mean getting good returns back on your investment. Large corporations often use videos produced by their employees, rather than hiring actors and directors.
Making a video is just part of the battle. If no one knows about your videos, after all, what good will they do? Proper marketing efforts create a ten-fold increase in how many clicks you get. Include nice content, but also ensure people know it is there.
A good video does not need to be expensive. You don’t need the best equipment as long as what you’re using does a reasonable job. You don’t need a lot of confidence or a great script, either. Just be yourself and speak into the camera. You don’t even have to do that, really. Powerpoint presentations and screen capture sequences may be able to fit the bill.
Create videos to demonstrate different features and uses for your products. You won’t only solve problems for customers, but you will also increase your customer service.
Always carry a video camera when attending trade shows, conventions or other industry events. This will give you the opportunity to interview experts and/or document your experiences. If you are speaking in public, ask someone to record it.
Remember to write a greeting and a closing into your video script. Just state your identity, your company name and the purpose of the video. At the end, repeat your company name and provide a call-to-action to get viewers to buy your goods or visit your site.
If videos are not your thing, you can make it so others make them for you. Hold a contest, and hand out prizes to the best video makers. Be sure to tell people that you will be using their videos in your marketing campaign.
A tripod can help your filming seem smoother. You don’t want your videos to be shaky. You should leave this to horror films. It is best to use clear, smooth shots that highlight the product featured and the text that accompanies it. Most people just take a couple of seconds to decide if they will watch the rest of the video.
Use moderation within the comments of videos on popular websites, such as Youtube or Facebook. Many people will post negative things or spam your comments section which can be detrimental to your marketing efforts. If you are too busy to keep up with users comments and you are getting a lot of spam or negative feedback, you can simple disable the comments and stop them altogether.
You can see now how important it is to use video marketing in your business. As video marketing is becoming more widely used, traditional methods of advertising continue to wane. In this digital age, it is vital to use videos to establish and keep your online presence. When you use what you’ve learned, you’ll come out on top.