Increase Your Bottom Line With Video Marketing

As a business-owner, you must know that promoting your business is crucial to its success. You are not alone if you have tried almost everything you can think of without finding a great deal of success. But, video marketing is one of the more successful ways to advertise online. Read on to learn how making and posting videos online can help attract customers to your business.

If YouTube is where you place your videos, use their editing features. You can, for instance, add annotations to your video. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code.

As you create content for video marketing purposes, try not to obsess about production values. You should be more concerned with getting the best return on your investment. Even large corporations, like Dell, have been successful with simple demos made by employees.

When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to attract their attention. The first 15 seconds of your video are crucial. Start off with a unique or interesting point to grab their attention.

Each video should remain concise and focused. Prepare yourself so you do not wander off topic. Utilize an outline to help you prepare for shooting the video. Keep your eye on the prize and stick with what the topic is teaching if you are hoping for marketing success.

If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. This link should actually be inside the actual video player. Then the link stays with the video no matter where the video is shared or embedded.

Don’t forget to add a form to opt into your emailing list on the site’s page where the videos are. If someone watching your video wants more information about the video topic, the sign-up form is staring them right there in the face.

Make use of marketing videos as a way to teach customers about your specific business. Show your audience how your products are made or some funny things that go on in your office. Your customers will enjoy this personal little glimpse into your business.

If there are a lot of questions that are commonly asked by your customers, make a video that answers them. Many companies will place an FAQ on one of their subdomains and encourage readers to flip through provided answers. This also provides customers a choice of how they locate the answers to commonly asked questions.

Social Media

You should always tell your customers how to find you on social media in your videos. This will help open up your exposure to many more potential viewers. When you cross promote, you’ll build traffic. Increase the number of visitors to your video websites by including links in your social media messages.

Have others make your videos for you if you’re not comfortable doing it yourself. Ask your viewers to create a video and have everyone vote on it, giving the winner a great prize, along with getting their video shown. You can choose the winning video to promote your business on your sites.

You can see now how important it is to use video marketing in your business. Traditional advertising just isn’t as popular as it used to be. These days, it is essential to have a presence online. Use the information here and you can expect an increase in your business’ profits.