If you put enough time and effort into it, you can reap a lot of rewards from a video marketing campaign. However, you must have the proper knowledge to be successful. Review the tips presented here to create the best video campaign for your business.
Marketing videos are best left short and sweet, focused only on the point you wish to make. People generally have a small attention span and want quick access to information. If you need a long video, think about spreading it over several shorter chapter style installments.
The more videos you make, the better. Constantly uploading videos is key to retaining your viewers. That means you also have wide exposure among new people who may happen upon your individual videos.
Most people will not watch a video if it is too long. If you have a specific product being demonstrated, the video can last as long as 20 minutes. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.
Don’t forget about YouTube. You need to concentrate your marketing campaign here. One reason is because you’ll obtain free video hosting. Not only that, but YouTube is the number three website, in terms of number of visitors. This is the second most trafficked online search engine, not to mention the best-loved video site.
When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. If possible, include this link in the video player. This way your link is always connected to your video, no matter where it ends up.
Interesting content is king. Make sure your videos are fun and entertaining while also giving your viewers important information. Putting your videos on a hosting site such as YouTube may attract more visitors, but not if your videos are dull and uninteresting. Viewers want to learn something or get some type of benefit from what they are watching. If you have interesting videos you will get more viewers.
When it comes to your marketing videos, choose a consistent tone. You could choose to be very serious or you could make fun of yourself. You must be considering the product and also the specific demographic. With these factors in mind, decide on the kind of image that you wish your business to present, and that can help you decide on the tone to us in your marketing videos.
Personalize the look of your business by using video marketing. Show your audience how your products are made or some funny things that go on in your office. Your viewers will enjoy seeing your business in action.
Shorter videos are best. Aim for three minutes or less, providing the content that viewers need without giving them the opportunity to get bored. If you are demonstrating how a product works, you can have a video that is five minutes long, but you really shouldn’t go over this time. A short, concise video can pack a powerful punch.
In addition to posting your video on YouTube, embed it on your website. That way, folks can see the video on your own website, in close proximity to your product offerings. You will still get credit for your views using this method.
There is no denying the tremendous potential that video marketing can represent. Unfortunately, without the right tools and knowledge, this can be difficult to do. This article has the advice you need, so keep it in mind as you begin your planning.