What does video marketing mean? It is simply publishing videos online to promote your business or share a message with your customers. Although this form of marketing may appear very simple, the truth is that you need to be aware of some things prior to starting. If you read the article below, you will soon know video marketing fundamentals.
People online today have short attention spans. Your videos’ first 10 seconds should be solid. During this time, provide an interesting viewpoint or some type of teaser in order to catch their attention so that they watch the complete video.
Stick with the topic at hand within every video. You don’t want to find yourself wandering too far away from the topic. Create a video outline, and stick to it. Remain on-topic and focused to succeed with video marketing.
Don’t overlook YouTube. This is where your video marketing campaign should begin. They provide free video hosting. They are also the third most visited site online. YouTube is a popular search engine and the number one video site.
Your content needs to be interesting. Make sure your videos are fun and entertaining while also giving your viewers important information. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. The days of long, dull informercials is long gone. People now have higher standards for video content. Interesting videos ultimately increase traffic.
If you are going to a convention, a trade show or any other kind of public event, bring a video camera. You may get a chance to conduct some expert interviews or just shoot footage of the event itself. If you are offering a speech, always have it recorded.
If you aren’t sure where to begin, consider having someone else work on your videos for you. Have a video contest and give prizes to the people that make the best ones. Also, let the contestants know that you will make use of the best video as a part of your ad campaign.
Once you have a number of comments on one video, make another. Use this information to make better and more professional videos for your marketing campaign.
If you will be uploading a video on YouTube, remember that it may be necessary to closely monitor and moderate user comments. Negative comments will convey a negative image of your brand and viewers will not feel comfortable about commenting if they see a lot of unpleasantness. If you cannot moderate comments, you may want to disable them.
Make sure your video is brief and has a lot of information in it. Internet viewers tend to have a short attention span. Videos under five minutes are ideal. Nothing can shake customers’ attention and make them forget the good things like a distraction, glitch or dull moment.
You must be authentic when using video marketing. Never have a hidden agenda. If you are trying to sell a product, say so. Use comments to converse with your customers. Create an air of expertise by networking with others in your field.
Think about holding a video contest to get more videos for your website. You might want to include some jokes or a serious subject. These videos will build your relationship with your readers.
Simply giving it a try and making videos is the ideal way to begin. Live a little! Don’t hesitate to get creative and explore new ideas and insights. In time you will develop a strategy that works for you. Make use of these tips as you develop your strategy.