Video marketing can be incredibly effective, but it takes time, money, and know-how to get off the ground. Using videos can be an effective strategy. If you want to learn more about video marketing, keep on reading for some great advice.
Use video marketing to reach out to your customers. Encourage your current customers to ask questions about your services or products, and then answer some of them in a video. You should try giving away some freebees to customers that ask questions.
If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. You can even add annotations on videos. This is a good time to put up a link and put in some information such as contact info.
Great titles are an excellent addition to already-great media during any online marketing campaign. An interesting title will attract more viewers. This is your best bet for catching and holding their attention. If you want your video to be heavily viewed, you should be patient while finding the best title possible.
Video marketing doesn’t give you much time to catch viewer attention. That’s why the first few seconds are so important. This is where a special point-of-view or teaser can help captivate them to watch the whole video.
If you have a lot of people that you work with, see if they’ll help you with the video marketing campaign you’re working on. Choose an upbeat person who can perform well on camera and be verbally clear. Don’t hesitate to use multiple employees if need be.
If possible, bring recording equipment with you any time you set up shop at a trade show, convention or other industry event. That’s because you will likely be able to interview experts in your field. At the very least, you can shoot a video about your experience here. If you are asked to give a speech or lead a seminar, you should definitely arrange to have it recorded.
You should end your videos by asking your audience to take action. This is what is commonly referred to as a “call to action”. For instance, if you’d like your audience to subscribe to a newsletter, give them the option of clicking a link within your video description. The key to success is to make these actions easy for your viewers.
Honesty is key to connecting with people. If you are going to make a video, make a video about something that you are truly interested in or believe in. If you speak honestly, people are much more likely to gravitate towards you and come back to check out more videos.
Make sure you are tracking the results of your individual videos. This will tell you the number of videos you’ve produced, when they are being viewed and more. Such information can be extremely useful in shaping your target groups.
How do you know which videos work? You should not assume how valuable the video will be to your customers just by guessing. Actual data gives a better representation of how your video is faring. Look at the hits your videos you make get, and see which ones get more and try to figure out why.
Make sure your videos are concise, but full of good content. Keep in mind that your viewers will more than likely have a very short attention span. Attempt to keep video less than 5 minutes, unless you want people’s minds to wander. Even if your content is great, it will not help if it is not watched.
As mentioned earlier, video marketing is a wonderful way to connect your business with the current generation. This information should be helpful when considering video marketing. Don’t be afraid to experiment and share these tips with others who might benefit from this information.