While you might have heard of video marketing, you may yet be unclear as to what it entails. Basically, it involves using the Internet to post videos in order to get your business known. When done well, it serves as a terrific way to create awareness of your product offerings. The article that follows can teach you a few tips.
Don’t be intimidated by video marketing. A tripod and a good quality camera are all you need in order to make your own videos. You may want to give a demonstration of the way your products are made or simply speak with viewers.
When creating videos, don’t become obsessed with your content’s production quality. Having a good looking video with no good information is worthless. Even large companies like Dell made tons of money by having individual employees produce simple demos.
Remember that actually making the video is just half the battle. Promotion and advertising is just as important. If you do it the right way you will be able to get more profits. Although it’s important to create solid content, you should also ensure that people are aware of it.
If you wish to have a good video, a high production value isn’t always necessary. Professional gear is not necessary as long as the picture is balanced and focused. You do not need to be overly fancy either. Try standing in front of the camera and speaking extemporaneously. If you are extremely camera shy, don’t worry because you do not have to be on camera. A slideshow or screencast can get the message across in some cases.
You should put your videos on YouTube. All video marketing efforts need to begin here. After all, it’s free hosting for your videos. It is also the third most visited site on the Internet. It is also the second highest volume search engine online, and of course, the most popular video site anywhere.
Does your business have any employees or colleagues? If so, then involve them in your videos. One of them may be comfortable talking on camera, so you won’t have to do it. It is a good idea to have several people be in the videos that you create.
Always keep your content fresh and engaging so your viewers will keep returning. Boring content does nothing except repel viewers, and that is not good for business. Always leave viewers wondering what you have up your sleeve for the next video. The more entertaining your videos are, the more viewers they will attract.
If there are a lot of questions that are commonly asked by your customers, make a video that answers them. You might want to create a video for Frequently Asked Questions. This also provides customers a choice of how they locate the answers to commonly asked questions.
Don’t let being camera shy keep you from using video marketing to promote your business. Create some kind of contest where the person who makes the best video gets a prize. For the prize, tell them that the best video can be used as an ad for an upcoming project.
Shorter videos are best. Aim for three minutes or less, providing the content that viewers need without giving them the opportunity to get bored. Five minutes is the maximum. Short videos will be easier to work with as you get started.
The call to action should end your video. Notify viewers how they can locate and order the products, then create a sense of urgency to stimulate the sale. Make it easy for your visitors to follow through by making your instructions simple and clear. Offer an incentive and give a sense of urgency to get viewers to act quickly.
As you can see, video marketing is a surprisingly easy way to reach a large audience. Using what you learned here, you can bring customers to your site. Keep this advice in mind as you create your campaign.