If you are a business owner, than you know it is vital that you promote your products and/or services. You’ve probably already tried a few other avenues of advertising, like TV ads and things like that. Among the most prominent and popular techniques for reaching large audience members online, video marketing is the most unique and cutting-edge. Continue reading for advice on how to properly use online videos to attract more customers.
If you’re creating a marketing video, make it concise and short. Internet users get tired of things quickly, and they simply want good information in the briefest format possible. If you want to have a long video, do not make just one. Split it into a series.
Within the video, add a screenshot depicting your website. This allows users to see the setup of your website. You can also use screenshots when you are making a tutorial. Try saving a copy of the screenshot and then use some video editing program to include it into the video.
Keep YouTube at the forefront of your mind. Your video marketing content and campaign should start here. It gives you free hosting for your videos. They are also the third most visited site online. It is one of the best search engines as far as volume, and it’s also the best video site as well.
Take your video camera whenever you attend trade shows, conventions or other gatherings. You may be able to get some great footage there. Also, if you happen to be giving a speech, bring along a friend or family member to tape it for you.
Script both your “hello” and “goodbye” for the video. You have to clearly say your name, your company, and the topic of the video. At the end, go over your company’s name again with any call to action you have to get your viewer to your website or to where they can buy the product.
Ask for help in your video marketing efforts. It is hard to always come up with new angles and ideas for your videos all on your own. Your best bet is to brainstorm with a group of creative people and then come up with a list. Try to ask for ideas often to help you stay on top.
If you do not want to create videos yourself, get others to do it for you. Have a contest with customers to make the best video. Whenever you give the winners their reward, inform them that you’ll be using their winning video in one of your commercials.
Don’t expect your video to go viral. You must promote it via social media, your website and by emailing family and friends. You need to get the word out that your video exists.
Tripods are a video marketer’s best friend. Videos that look shaky are only appropriate for horror films or films of an avant garde nature. For your videos, you’ll need a steady camera with good angle work. A lot of people will only watch a couple moments of a video to see if it is interesting.
The key to success in video marketing is to share it as widely as possible. Make sure to send it to family and friends. Start a blog on your website about the subject. Email or send physical mail to your customers, informing them to spread the word. Post the videos on YouTube, Facebook, or any of the other popular media-sharing domains. Spread the word to everyone!
After reading this article, you should now know the importance of video marketing. The old-fashioned way of advertising is not enough. Online capabilities have made video marketing an option that is easy to approach by new business owners, yet vital to the success of many larger organizations. Use these tips and you will make a lot of money.