Video marketing is a great opportunity for you to increase the size of your business and profits. Put up new content, polish the delivery of your information and create a convincing sales pitch that brings in the customers. There are a lot of things to learn about; most of what you need, though, is in this article.
The key to a successful marketing video is to be brief and make your point known. The majority of people aren’t going to watch long videos; therefore, you need to provide them with the desired information quickly. Longer subjects can be cut into a series of videos.
Never miss out on a good opportunity because you’re too intimidated to try new things. Creating videos is as simple as having a tripod and video camera. Use videos to show your customers how you make the products you sell or face the camera to demonstrate a product.
Marketing through videos helps maintain contact with clients. You can ask that customers send in questions so you can create video responses. Provide free products to those who send you questions.
YouTube offers editing features on their site. Annotations are a good example of what you can add to your videos. You can provide a discount code, additional information or your URL this way.
Don’t spend to much time worrying about production value when it comes to generating video marketing content. High production values don’t necessarily translate to good returns. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
When promoting products, videos can demonstrate proper use. Visual learners will appreciate the opportunity to see a product in use. It’s one thing to see a picture in an instruction manual, but it’s quite another thing to see a real human being showing the product in action.
If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. This helps you teach customers how to use your products correctly while showing potential customers how well your products work.
It’s always in your brand’s best interest to encourage viewers to take some sort of action or follow through with a request. This is what is commonly referred to as a “call to action”. One example would be to get people to join a mailing list by asking them to check out the link you provide in the description. In order for this powerful approach to work, you must make the process simple and transparent for the viewers.
The truth will set you free – and get you more viewers. Only make videos about subjects that really interest you or causes you really believe in. Adopting a more transparent, candid tone will come across to viewers as an indication of reliability and trustworthiness.
Be ready to moderate comments to any marketing video that you upload to YouTube. Reading other viewers’ comments can influence someone’s opinion before they even view the video. If the majority of comments are spam, explicit or hateful, it may adversely impact your view count. If you cannot answer your comments, disable this option.
Never end a video without giving viewers important information. Notify viewers how they can locate and order the products, then create a sense of urgency to stimulate the sale. Give clear, concise instructions about the next step to ensure that they are able to follow through as soon as possible. The best way to end every video is with a firm and strong call to action.
Hopefully this article has inspired you as you begin to plan your video marketing campaign! It might take a bit to get the ball rolling, but this can be a great long term sales booster. All you have to do is keep these tips in mind.