If you’re anything like other professionals, you’re probably thinking about marketing with video but lack direction. Perhaps you have a general idea about it, but are ready to take your videos to the next level. Either way, this article can assist you. Test out at least one or two of these ideas, and you’ll be closer to meeting and surpassing your goals.
The best content will go viral. Your video could go viral even if you do not own an expensive camera. If the video has valuable information, people will watch it no matter what the production quality is. However, you should still have a video camera of decent quality.
When you make content for video marketing, don’t worry too much about the production value. There is more to a video than production value. Some of the most basic video marketing have been done by large corporations like Dell or Apple.
As with most marketing mediums, you are only given a brief time period in which to captivate your audience. The first 15-20 seconds of your video are crucial. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.
People are constantly searching to learn how-to do or accomplish something. Having tutorial videos creates an avenue for those who search in your niche to find you. Once they realize that you’re actually an expert on the topic, you’ll be looked to for more information.
Be consistent with the tone of your marketing videos. Funny and quirky approaches to the video can work just as well as a more traditional “how-to” format. You need to consider what you are offering your customers, as well as exactly which demographic you’re attempting to pull. Keeping these things in mind while determining the image you’d like your business to project is going to let you know what sort of marketing videos work for you.
Fresh content is important. The only thing you’ll accomplish with dull, dishonest or shoddy video content is a loss of goodwill and a blow to your credibility. Leave viewers longing for more and anticipating what you’ll do next. If your content is interesting and engaging, then you are much more likely to attract viewers and potential customers.
Come up with a good introduction and conclusion for your video. You have to clearly say your name, your company, and the topic of the video. Ending your video, share your company name again and share your call to action.
Once you’ve collected data from statistics and comments on your videos, make another video! Take what you learn and improve upon your prior effort by refining your content and making your production a bit more professional.
Just posting a video on YouTube or another site is not enough to make it go viral. It’s important to give it some good marketing via social media, your own website and personal e mails. Nobody will watch your video if nobody knows it exists!
Your videos should be short and filled with useful information. Internet users generally have short attention spans, so keep your videos short. Your videos should be no more than five minutes in length in order to prevent viewers from clicking off your video before it’s done. Nothing can shake customers’ attention and make them forget the good things like a distraction, glitch or dull moment.
You should now realize how easily video marketing can be. All it takes is the implementation of the tips mentioned in the article above. Millions of people are constantly watching videos online. Tap that market today.